Reduce User Friction & Make Your Website Shine

Are there things on your site that scare people away like forms that ask too many questions? Or content that looks like a chore to read?

For many customers, your website will be the first time they interact with your business. They will be on your website with a need that you could fulfil. Having a website that’s helpful to their needs will increase leads and sales.

Here’s a few items that you should look at to improve your website user experience!

Content: Make your information easy to digest

The large focus of making your website visually easy to use is to make the content detailed in as concise of a way possible. This helps increase visitor engagement as they spend more time on your site reading the content.

You can also do the following to help make your content a pleasure to read:

  • ✔ Use bullet points to make statement pieces stand out
  • ✔ Alternate the lengths of your paragraphs to avoid it looking monotonous
  • ✔ Separate your content with appropriate headings to improve skim reading of content

Also consider the use of fonts on your website and the size of the text. Use of sans-serif fonts like Arial at around 16px font size provides greater readability.

Keeping your main content font size at or above 16px on a screen is the equivalent text size in books.

Forms: Only ask the required questions

While it might be convenient to ask all the questions you’d like to ask up front, this can harm your online leads. Bear in mind that many of your leads will increasingly come from mobile, which will have visitors spending less time on your site.

As these customers are often on the go, they are looking for a quick solution. Don’t hang them up on lengthy forms.

If there is information you can get from a follow up (email, phone call, etc.), ask then and not before.

This helps you close more qualified leads that are likely to turn in to a sale.

Contact: Provide all contact options on your website

When visitors to your website are wanting to contact you, offer them all the ways they can reach you. Having a contact form is helpful, but some people may wish to call you or even visit your store.

Where possible, include both a landline and mobile number. With mobile traffic increasing, some leads may wish to call or text a mobile number.

If you are operating your business from home, only provide a physical address if you are comfortable to have customers visit you.

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Reduce User Friction