Smart Trade is a business to business loyalty programme designed to reward its members for every dollar they spend with their participating partners.
In 2013 Smart Trade engaged with NetValue to undergo a complete redevelopment of their mission critical systems. Smart Trade had outgrown its points/rewards based system and was ready to take their business to the next level.
- To re-imagine and re-develop the existing rewards management system which drives the operations, management, and customer facing part of their business.
- Better adaptability for different business rules as the business changes
- Provide Business Intelligence and customisable programme websites
- To manage, maintain, and cultivate existing customers and potential customers
Implementation & Solution
- Administered through effective portals which are efficient and easy to use
- Modification of the platform was achieved through modularity and decoupling of discreet processes
- Significant integration with Sugar CRM including workflow management which triggers business process
- Rules based engine for rewards points calculation
- Integration with existing accounting software to produce invoicing
- Administration of online rewards shop, order processing and fulfilment
- Mechanism for participating businesses to report the amount of spending by Smart Trade members
- Automation of many administrative tasks which were previously manual
- Ability to self-manage and configure all aspects of the spend processing, points calculation, invoicing, programme websites, and interactions with the customer
- Increased level of business analytics for better decision making
- Smart Trade and NetValue have established a long term relationship and continue to work together to implement new ideas